Relevance Puppy Story
Have you ever watched a puppy discover the fine line between good habits and bad ones? That moment when everything they learn could go either way?
My labradoodle Rupert, now a seasoned six-year-old café veteran, has mastered both sides of this line. Today, he's eagerly sharing his "wisdom" with an impressionable pup at our regular breakfast spot, and I can see that pivotal moment approaching – the one where life lessons are about to be learned.
But This Isn’t About Rupert (Not Entirely)
But this isn't just a story about my breakfast adventures with Rupert.
It's about RELEVANCE – the secret ingredient missing from most content that falls flat.
Think about it: If you have a pet, you're probably smiling right now, picturing your own furry friend in this scene. If you love animals, you're at least engaged. And if neither applies? You've either stopped reading, or you're intrigued enough by the story's subtle suspense to have made it this far, in which case the story structure works!
From Entertainment to Connection
This is the crucial difference between mere entertainment and genuine connection. While entertainment can serve its purpose, its connection that moves people to action, which is what we need to strive for in our business communication.
Relevance is like hearing your name across a crowded room – it cuts through the noise instantly. It’s a lightning bolt from attention to connection. We should aim for that in every content we create, whether it's a social post, presentation, or email.
The secret?
Know your audience deeply
Picture the world through their eyes
Be selective about who you're speaking to and speak to them in a way that resonates instantly
A Final Thought
Remember: The broader your audience, the harder it becomes to create truly relevant content that connects back to your message. But when you refine and define your audience? That's when magic happens.
Your content becomes a conversation that matters, not just another post in the feed.