Thoughts

I don’t see things the same way as everyone else does. I have a deep desire to make sense of how things work and sometimes why they don’t. This is my motivation to explore better ways to approach how we do business and connect as people. My relentless focus on making it simpler for others to move forward faster drives me to keep doing this.  

Here you can explore my thinking in action as I share how I see things and what I have learnt in this continuing pursuit.  Enjoy, share and send me your thoughts on my thinking, I love hearing from you.

David Fish David Fish

How to ensure you never lose your audience again.

We live in an era of great distraction. There is more information more readily available and constantly competing for our attention, a feeling of less time to take it all in, and as a result, we are more easily distracted than ever.

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David Fish David Fish

The energy of possibility  

Coming into the workshop, everyone was caught up in their individual realities, playing the ‘survive the day-to-day’ game that so often takes over. It becomes consuming, narrow and frantic – and can be exhausting for leaders and teams alike.  

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David Fish David Fish

Strategic storytelling in business

When it comes to pitching ideas and where you need to convince someone to back you, there are three things that make for consistently successful presentations.

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David Fish David Fish

A game of two halves

And just like that, there goes the Easter weekend.

For many clients, this is where the first-half performance starts to properly come into view. And with just over two months to go, the results are coming in as to what will and won’t make it across the line before the mid-way point of 2023.

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David Fish David Fish

Shuo Shu and the art of storytelling 

Everywhere you look, there’s a digital device with a face glued to it. Whether that’s on trains or planes, on the sofa, in meetings or even across the table at dinner. We’re truly living life through a lens. Full disclosure, I count myself as one of those people too – and this is certainly not a rant about how devices and the content we consume are changing society. Rest assured, I’ll keep that for another day. This is more a reflection on whether our digital reliance means we are losing our connection to storytelling.

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David Fish David Fish

One team outperforms a team of teams  

I spend a lot of time with teams – executive teams and departmental leadership teams all the way through to operational units.  One differentiating factor between them all is simply cohesion.   

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Managing feedback 

It has been more than a little while since I have had such a substantial piece of work reviewed, critiqued and analysed. I can honestly say I went in optimistically nervous. I was invested in the idea of having an outside perspective to make my work as strong as possible, but if I am completely honest, I really wasn’t looking forward to it.  

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Labels

Human beings like to be able to compartmentalise things and give them a label. It helps us compare and contrast, and make sense of the world around.

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Judgement kills possibility

Have you ever created a piece of work and agonised for days, weeks, even months after, while you collate, curate and further create – only then to begin to question whether it is correct, good enough, worth sharing, complete or ready for the world?  

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It’s the game, not the goal. 

We have all become fixated on goals, both personally and professionally.  

But here’s the bad news: The goal doesn’t actually matter. I mean, it does of course – no one’s denying that goals don’t win games. But it’s certainly not the most important part.  

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David Fish David Fish

First book edit complete 

The journey I’ve taken from having that very first acorn of an idea to holding a finished manuscript still feels more than a little surreal. And when I say finished manuscript, by that I mean I’ve now done most of my bit. After my editor, Michael, completed the first major edit, I then reviewed all the changes, made adjustments to improve readability and finished off the last few outstanding sections.

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David Fish David Fish

Complexity is a killer 

Without sounding dramatic, there are some systems, such as nuclear power plants, with highly complex operations. That complexity can be hard to stay on top of over decades of operation, and simple human error can lead to catastrophic consequences.

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David Fish David Fish

The book editing has begun.

I was never great with submitting homework and waiting for the teacher to hand it back, crossed through with red ink. In fact, it became a hate – hate relationship. So you can just imagine how I felt sending off 55,000 words in the form of the manuscript for my first book, Winning Presentations.

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What book covers can teach us about taking control of our messages.

One of the great challenges with design is its subjectivity and getting caught up in form over function, how it looks versus what it is there to do. And this can lead to many varied views from all quarters. This can certainly be the case with book covers, as I have recently experienced.

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Being known, by someone, for something.

Bonza is all set to become Australia's newest airline in a domestic market currently dominated by Qantas and Virgin. Their strategy is far from new, but it requires a discipline many struggle with: a relentless focus on a very specific customer segment.

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David Fish David Fish

Are you in control of your ride?

I had a day off recently, hired a jet ski, and went exploring Sydney’s beautiful waterways for the day. It’s always nice to experience something you wouldn’t normally do to expand your perspective of the world.

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