I help people find the conviction to back what they know, what they sell, and who they are.
I work with sales leaders, executives, and the teams around them.
Conviction
Advanatge
Keynote Speaking Topics
Have you noticed the pattern?
Capable people who feel invisible. Teams that seem aligned but stay quiet when it matters. Pitches that sound confident but don't land. Leaders who are outstanding at what they do but aren't cutting through in the market the way they should.
Most of the time, it has nothing to do with capability. It's about what isn't yet fully accessible.
There's a gap between what's real and what actually shows up. In how organisations tell their story, how teams trust each other, and how leaders back what they know. That gap is where everything that should be possible, stalls.
The substance, the knowledge, the genuine value that's already there. When that's surfaced and framed into something we can stand behind, articulate, present, and own, the performance stops. And what replaces it is conviction. Not manufactured confidence. The real kind that other people feel the moment you walk in the room.
That's what I work on. In practice, that means workshops that shift how teams show up together, keynotes that name what a room has been circling, and sessions that help leaders and sales teams get sharp on the story they're selling and the conviction to sell it.
This isn't soft work. When people show up with genuine conviction, it changes how decisions get made, how teams hold together under pressure, and how effectively organisations compete.
A strategy led approach, not another workbook
When you work with me, you get me. Not a framework I've licensed, not someone I've trained up under my brand. Twenty-five years of pattern recognition, commercial instinct, and lived experience, in the room, in service of what you actually need.
I love a good framework, I'm a strategist, of course I do. But they're tools I use, not products I sell. The difference is that I work on what's actually holding things back, not what looks good on paper.
The shift sticks because it's owned by the people doing the work, not handed to them as another process to follow. We're not building something from scratch; we're removing what's in the way of what's already there.
If this resonates, let's talk.
How the work shows up.
Workshops & Offsites.
Mini masterclasses, half-day sessions to full two-day immersions and executive retreats. This is where the thinking shifts and the behaviour changes. For sales teams getting sharp on their story, teams that need a connection reset, and leadership teams ready to build real cohesion.
Programs & Coaching.
For individuals and teams ready to go deeper. From focused coaching to multi-month authority and influence-building programs, this is where the work compounds. For those ready to move beyond what they do into what that enables in others.
Keynote Speaking.
A keynote that names what the room is already feeling, gives people language for it, and sends them back to work equipped with thinking they'll actually use. All keynote topics can be tailored to your specific audience and event themes.
I work with people who are outstanding at what they do and ready to close the gap to their full potential.
Who should work with Fishy?
01.
Teams ready to unlock the people behind the titles
When you are formidable on paper but fragmented in the room, the expertise is there, but the connection is missing.
02.
Teams where uncertainty is shifting behaviour
When hesitation results from second-guessing every move, and the "wait and see" mindset stalls momentum.
03.
Commercial leaders losing winnable deals
You are tired of great thinking failing to get traction, and enthusiastic prospects who turn into ghosts.
04.
Leaders who need visibility without theatrics
You refuse to play the superficial personal brand game and want to be known for who you are and what you stand for.
The gaps we close together.
Sales Conversion
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Conviction in what you're selling and how to land it.
Your offer is strong. But somewhere between what you know it does and what lands in the room, something gets lost. The narrative gets over-complicated, the pitch gets polished into something that sounds confident but doesn't connect, and the team delivers it differently every time.
I work with commercial leaders and sales teams to build a go-to-market narrative that's clear, defensible, and genuinely believed by the people selling it. Then I train the team to deliver it, connecting strategic storytelling to the conviction that converts.
Team Cohesion
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Conviction in who you are and who you are together.
Most teams get on fine. They're professional, capable, and they show up. But there's a difference between a team that functions and a team that actually trusts each other enough to challenge in the room, not the corridor, back each other when it matters, and move together when the pressure is on.
The missing piece is usually conviction. Conviction in what each person brings, in where they fit, and in what becomes possible when that's understood collectively.
I work with leadership teams, sales teams, and the people leaders around them to build that. Not a team-building day that fades by Monday. The kind of connection and alignment that changes how the team shows up together long after we're done. The kind that holds when it actually matters.
Strategic Influence
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Conviction in what you know and how it lands in the market.
You've earned your credibility. You know your field, you have a point of view, and you have something genuinely worth saying. But somewhere between what you know and how it lands in the market, it gets diluted. The content gets genericised, the keynote gets wooden, and the way you're showing up stops feeling like you.
The answer isn't a better LinkedIn strategy or a presentation skills course. It's conviction in what you actually know, who you are when you say it, and the clarity to direct it at exactly the people it's meant for.
I work with founders, commercial leads, management consultants, and executives to build that. So the right people find you, trust you, and choose you.
Ready to close the gap and build conviction?
Partnerships.
The pattern.
The people I work with remind me of myself. They've achieved plenty, but somewhere along the way, achievement became the shield instead of the substance. I see the pattern because I lived it and still do. I help you stop performing and start living into who you actually are.
Media Coverage
Fishy is a regular podcast guest, and feature writer and contributor to these leading publications
Thoughts
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At the end of the day, people won’t remember the pitch, the post, or the nice shirt.
They remember how it felt to be in the room with us and the stories and moments they can relate to.
We have a choice right now: to work harder to compete with the noise to stand out, be noticed and liked, or to be known for who we are and what we bring because of who we are.
I say let’s own that.
