For Sales Leaders Tired of near-misses

You know your stuff. You've got the right offer. But it's not landing. 

The team is working hard. The meetings are happening. But too often, you're walking away from opportunities asking, 

  • "How did we not win that?"

  • "Why did they stay with the incumbent when we are so much better?"

  • "Why can't they make a decision?"

  • "How could they not see how we are the perfect solution for them?" 

It's not for lack of capability.​

But somewhere between the solution you bring and how it's being delivered, the message, your value and the opportunity are getting lost. 

And instead of showing up with commercial clarity, you're relying on personal showmanship to cut through.  

Your pitch is too long. Too complex. Too much about you. And with everyone having a point of view on what to include, they are hard to follow and even confusing. 

In high-stakes sales, charming presenters don't win with average pitch decks. Because buyers today are more cautious, indecisive, and bombarded with choice. 

If the solution isn't simple to grasp, clearly connected to their world, solving something that matters, and packaged to give them the confidence to recommend you, you don’t even make the shortlist. 

What you need isn't more enthusiasm. You need a repeatable strategic structure built to win and deliver with confidence and conviction.

A way to simplify the story, sharpen the point, elevate your value, leverage the science of how we connect and engage and use this to bring consistency to every conversation.

That's where I come in.

  • I help sales teams deliver sharp, clear, and compelling pitches that move beyond showcasing services to building persuasive narratives.

  • We build a repeatable framework that lifts confidence, consistency, and commercial impact. This framework is underpinned by proven techniques that work within the day-to-day realities of high-paced, high-performing teams that don't need another process.

  • And we turn every deck, demo and meeting into a moment of commercial clarity, not confusion.

The Result

Shorter sales cycles

Less stalled sales

Fewer near-misses

Higher win rates

And a team that stops winging it, showing up with confidence, clarity and conviction

Work with Fishy​​

If you're doing the work but not seeing the return, it's time to fix how the story gets told. 

Let's talk about how my masterclasses, coaching and tools can transform your performance