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Strategic Storytelling for Teams That Need to Win the Room

Most sales teams lose winnable deals because their presentations confuse rather than convince.

The Pitch Diagnostic shows you how to turn complex solutions into clear, confident stories that buyers remember and act on.

 In this quick diagnostic, you’ll assess your pitch against the three core disciplines at the heart of David’s work.

Unlock Your Pitch Confidence

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Commercial Strategy

Discover how to connect your story to measurable outcomes that move deals forward, shorten sales cycles, and increase win rates.

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Marketing Science

Learn how to position your message using proven behavioral insights that show buyers why your solution matters and why it matters now.

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Storytelling

Master the structure of narratives that simplify complex solutions, inspire confidence, and turn presentations into decisions.

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Why Choose David Fish | The Strategy Coach?

With more than 30 years of experience leading strategy for global brands, David helps sales and leadership teams master the art of commercial storytelling. His frameworks unite marketing, sales and leadership around one clear message, turning complex ideas into compelling stories that drive action.

As a former Chief Strategy Officer and author of the best-selling book, Winning Presentations, he’s guided executives and teams across industries to transform their pitches from informative to influential. Every programme combines proven strategic structures with the psychology of connection and the science of decision-making, so you win more often and with greater confidence.

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Ready to Strengthen How Your Team Pitches and Persuades?

Take the first step towards building presentations that win attention, trust, and deals.

Try the Pitch Diagnostic to see where your story connects and where it loses the room.

Fill out the form to book your free 30 mins session

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Your story deserves clarity that wins. Let’s craft it together.

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